XTCY × Bengaluru FC

A giant coconut drops into a football stadium and bursts into XTCY cans. A fairly quiet way to introduce a coconut energy drink to Bengaluru.

XTCY was bringing its coconut energy drink to Bengaluru with Bengaluru FC. We had 15 seconds to make the city, the club and the drink belong in the same film.

I wanted the product reveal to be the payoff. We used real footage of the club’s home ground, and I directed the team to bring a giant coconut down into the stadium and burst it into XTCY cans. The team built and animated the CGI. I led the project from concept to delivery.

The 15-second film went from idea to final cut in two weeks. It drew 120,000+ Instagram views in week one and recorded a 7.87% engagement rate.

All work