Victus Properties

A property launch concept where you get to watch the building go up in real footage.

How do you get someone interested in a building that hasn’t gone up yet?

I came up with the concept and helped direct the team throughout production. We started by showing the area as it was, then used CGI to make the building rise in the footage. I wanted the construction itself to be the thing you watched.

The film drew nearly 700,000 Instagram views.

All work