Unscene Spec Ad

An independent spec ad for Unscene that gives luxury eyewear a sense of humour.

I set myself a brief for Unscene. Make the eyewear feel desirable in a category where a lot of the content looks alike.

I made a spec ad that gave the product a role in the joke. With AI, I could try more ways of telling the story and spend the time getting the performance and the frames to feel right together.

A finished eyewear ad built around a short satire story, made for the kind of feed a luxury brand would run.

All work