Real Estate Project Launch

A property brochure worth opening. We put a property brochure into a real shot near the site to give local buyers a reason to download it.

Our task was to get people near the site to notice the development and take the next step of downloading the brochure. First, we had to make the brochure itself worth a look.

I worked with the team to shoot a spot near the site and bring the brochure into the footage as a CGI book. The location gave people a point of reference. The book gave them a first look at what was coming.

The reel drew more than 20,000 organic views on Instagram and got a strong response.

All work