Curlify Shampoo Launch

I made up a shampoo brand to see how big we could go with a bottle and some CGI.

I gave our team a fictional shampoo lineup and a simple brief. Make a launch film and see how far we can take a simple product shoot with CGI.

I planned the execution and shot the live-action footage with the CG in mind. A teammate then designed and animated the 3D to work within the frame we’d captured.

Curlify got its own launch film. The breakdown shows what came from the camera and what we built around it.

All work